Essel Finance, the financial services arm of Subhash Chandra-promoted Essel Group, has launched its SME financing business through a newly-established non-banking financial company (NBFC) –Essel FinanceBusiness Loans Ltd.

The company with its highly specialised financial solutions that focus on micro entrepreneurs and small and mid segment growth oriented enterprises is aimed at becoming one of the leading players in micro, small and medium enterprise (MSME) lending sector.